Marketing Manager is a modern, easy-to-use software tool for the development and management of the marketing processes in the enterprise. The software offers you a comprehensive and customizable situation analysis and resulting from it derived solution strategies and what-if scenarios, without requiring expert knowledge. Marketing Manager is thus suitable both for small and medium-sized enterprises that become involved with marketing for their first time and want to improve their market position, and for the purpose of acquiring specialized knowledge, especially for business starters and retrainees.

Analysis

Marketing Manager supports you step by step in the data collection and in the product/service analysis execution for the specific market environment. Extensive and easy-to-understand models and charts enable you to work professionally.

Evaluations, Strategies, Charts

The software enables you with detailed evaluation of the current situation and the deriving of individual solution strategies and what-if scenarios illustrated by charts. Thus, you receive comprehensive and individual consultation for your personal task formulation.

Report

Marketing Manager makes possible the creation of a company-specific, detailed and clearly structured marketing report.It helps you take reasonable decisions and create plans based on facts.

Navigator

An easy-to-follow Navigator facilitates your operation with the different software functions.

Business Processes and Strategies

The program supports you with up-to-date, understandable, practical marketing knowledge in planning and implementation of marketing activities.

Glossary

Marketing Manager contains a detailed glossary with definitions of marketing and business terms. It provides you with comprehensive understanding of the marketing processes in your enterprise.